We ask the right question: Why aren’t we well?
Because we’ve accepted easy answers
instead of asking better questions.
Because we let the noise drown out the
questions we needed to ask.
Because we were told to follow more, not
question more.
Where others chase quick fixes,
we decode the truth.
Where the world
complicates, we simplify.
To be odd is to question what’s normal.
To rediscover
what’s natural.
To live by design, not distraction.
We’re a community of curious minds
and intentional bodies,
united by one belief:
We’re ODD to be well.
We stand for
Restoration over reinvention
We believe the body already knows what to do. Wellness isn’t about hacking the system—it’s about honoring the original design.
Simplicity over excess
We use only what’s necessary. No complicated stacks, no over-designed routines. If it doesn’t
serve the body, we leave it out.
Natural wisdom and scientific rigor
We’re grounded in traditional Korean wellness practices—and backed by modern science.
We honor both.
Clarity over confusion
We reject the overwhelm of today’s wellness world. More precise ingredients, clearer labels, wiser choices.
Curiosity over conformity
We ask better questions. We challenge norms.
We stay open-minded—but always discerning.
It all started from
a simple question
Growing up, I watched illness quietly take over the people I loved—a grandfather
in chronic pain, a grandmother fading to Alzheimer’s, two uncles gone far too soon. Back then, I thought that was just life: decline was inevitable.
Years later, as a tech founder solving complex problems, I couldn’t stop asking:
If we can build rockets and AI, why haven’t
we cracked human health?
We wait until things break. We treat symptoms, not systems. We follow rituals built on hope—not evidence. And we trust products that were never designed to
truly work.
ODD was born to change that—to question the rules,
decode what’s real, and rebuild wellness from its original blueprint.
This isn’t just a brand. It’s a mission.
Welcome to ODD. Be odd. Be well.
Joey, the Founder of ODD.
The first decode:
sugar problem
For most of human history, sugar came slowly—wrapped in fiber and water, aligned with our biology. Industrial processing changed that, removing natural safeguards and turning sugar into fast fuel the body wasn’t designed to handle. Now we’re paying the metabolic cost.
